Promoting new ethical brands to meet consumer demands for honesty.

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No hidden truths

"We are facing a man made disaster on a global scale. The scientific evidence is clear that if we do not
take dramatic action within the next decade, we could face irreversible damage to the natural world
on which we depend and the collapse of our societies."

Sir David Attenborough BBC climate change the facts 2019

Supporting great brands.
Working with the planet not against it.

"Consumer demand for lower carbon products and services is growing.
Research by the Carbon Trust revealed that 45% of shoppers would be prepared
to stop buying their favourite brands if they refused to commit to measuring
their product carbon foot print, this rate has doubled over the past year.
56% of consumers would be more loyal to a brand if they could see at a glance
that it was taking steps to reduce its carbon footprint."

The carbon trust

"A Nielsen study of consumers in 60 countries found that while 66% of global
consumers are willing to pay more for sustainable goods 73% of millennials would."


"Half of UK adults are adopting vegan buying behaviour as the number of full time
vegans grows four fold in 10 years."

The vegan society

"Demand for organic food is at its highest for more than a decade, according to
major retailers."

The Guardian

In April 2018 the influenster polled 7,675 women in the USA, to find out their thoughts and
shopping behaviour when it comes to 'Green Beauty'. 8 out of 10 women had purchased a
green beauty product over the past year and the most appealing top 2 claims to these women
were natural ingredients and cruelty free.


We believe consumers are already making informed choices.